From Zero Visibility to Page-One Rankings and Booked Jobs on AutoPilot

Yes and it’s actually a smart time to start. We can complete the entire Discovery phase (competitor analysis, keyword research, GBP audit, and roadmap) while your site is being built. That means the moment your site goes live, we implement technical SEO, schema markup, and optimised content immediately rather than starting from scratch. If we’re building the site for you, SEO is baked in from day one.

Yes. Every page we create, every piece of content we write, and every technical improvement we make lives on your website  you own all of it.

Rankings don’t vanish overnight if you stop SEO, but they WILL decline without ongoing support, link building, and technical maintenance. Think of it like maintaining a roof: the work we’ve done is solid, but without upkeep, competitors will eventually overtake you.

Most of our clients stay with us long-term because the ROI keeps growing, not because they’re locked in.

We handle 95% of the work. The only things we need from you are hosting access, approval on any URL or content changes, and the occasional sign-off. Casing your content approvals etc created the longest delay, we manage all technical implementation in-house. Most of our clients spend less than 30 minutes a month on SEO-related tasks. You focus on roofing we focus on filling your diary.

Absolutely. Google Ads give you immediate visibility while SEO builds long-term organic traffic. The two strategies actually complement each other: the keyword data from your PPC campaigns helps us refine your SEO targeting, and as your organic rankings grow, you can gradually reduce your ad spend without losing lead volume. We do offer a Google Ads management service and infact have been voted as the best roofing PPC company in the world.

We write everything. Our team creates all service pages, location pages, blog articles, and GBP posts all written by native english speakers with degrees in english and one of our writers is a retired roofer!  We’ll ask you a few questions during onboarding about your services, your service areas, and what makes your company different then we handle the rest. If you want to review content before it goes live, you’re welcome to. Most of our clients prefer to let us publish and focus their time on running their business.

You’ll see it. Every month you receive a detailed report showing keyword ranking movements, organic traffic growth, lead source attribution, and a summary of every task completed that month. You also get access to a live GA4 dashboard so you can check performance whenever you want. On top of that, we run quarterly strategy review calls a 60-minute deep dive where we walk through results, adjust priorities, and plan the next growth phase. There’s no hiding behind jargon or vanity metrics. If something isn’t working, we’ll tell you and tell you what we’re doing about it.

We hear this a lot. Most roofers have been burned by agencies that sent monthly reports full of vanity metrics and did very little actual work. Here’s how we’re different: we only work with roofing companies, so we know exactly which keywords convert and which are a waste of time.

We provide full transparency you see every task completed, every ranking movement, and every lead attributed to its source. And here’s the proof that matters most:

We rank on page one for “roofing SEO” ourselves. If an SEO company can’t rank for their own service, why would you trust them to rank yours?

Most clients see their first Maps Pack appearances within 90 days, and that’s usually when the phone starts ringing more noticeably. Organic (non-Maps) rankings build more gradually, expect meaningful traffic growth from month 4 onward and consistent lead flow by months 6–9. SEO compounds over time, so month 12 looks dramatically different from month 3. We set clear milestones at every stage so you always know whether the campaign is on track.

It depends on your market size, competition level, and the services you offer but here are real benchmarks. Within 90 days, most clients see a noticeable increase in GBP calls (our average client sees a 340% increase in profile calls). By month 6–9, a typical roofer in a mid-sized city generates 5–15 organic leads per week from a combination of Maps Pack visibility and organic page-one rankings.

Our campaigns start from a fixed monthly investment, with pricing based on your market’s competitiveness, the number of service areas you want to target, and the current state of your website. We don’t do one-size-fits-all packages because every roofing business is different. The free audit gives you a clear picture of what’s needed and what the investment looks like with no obligation. What we can tell you is that most of our clients see a return that far exceeds their SEO spend within the first 6–9 months.

We give all our clients a 30 day notice period. We do work on 12-month agreements because SEO is a compounding investment (but you can get out of it by givinging us a 30 day notice). We MUST stress the real results come from sustained, consistent work over time. Any agency offering month-to-month SEO with “instant results” is selling you something that doesn’t exist. That said, we earn your trust every single month through transparent reporting, clear deliverables, and measurable progress. You’ll always know exactly what’s been done and what’s coming next.

The opposite. Month 12 is usually when the campaign really hits its stride rankings are strong, leads are consistent, and the compounding effect of a year’s worth of SEO work is in full swing. At that point, we run a full strategy review and shift focus to scaling: targeting new cities, adding service lines, expanding into adjacent keywords, and defending your page-one positions against competitors.

Most clients continue because stopping would mean handing that momentum back to their rivals.

Week one is onboarding  we collect your logins, verify your Google accounts, and get access to your hosting. By the end of week two, you receive a full competitor analysis, technical audit, keyword research document, and Google Business Profile scorecard. Week three, we present your prioritised SEO roadmap with projected timelines. By day 30, technical fixes are already being implemented and your GBP optimisation is underway. You’ll never wonder what we’re doing you’ll have a clear action plan before any work begins.

Yes, but we’re honest about timelines. In highly competitive metros such as London (UK) or New York, it may take longer to crack the top 3 and we’ll tell you that upfront during Discovery. The process doesn’t change; the timeline does. We reverse-engineer the top-ranking roofers in your area, identify exactly what they’ve built (links, content, authority), and then build a plan to systematically overtake them. Every market has gaps. Our job is to find them and exploit them faster than your competitors can react.

No. If your site needs a redesign, we do it at no extra cost typically within two weeks. We build conversion-optimised roofing websites that are fast, mobile-first, and structured for SEO from the ground up. This isn’t a bolt-on afterthought; it’s a proper rebuild designed to turn visitors into calls. The only impact is that your 12-month SEO timeline shifts by the length of the redesign as some aspect of design is based on yoru personal preferences.

It’s not a generic automated report. You receive a manual audit covering your current Google rankings, a competitor gap analysis, a Google Business Profile scorecard, a technical site health check, and a prioritised list of quick wins. We also include a realistic assessment of what it would take to get your site to page one for your target keywords. It is done live with you watching each of our steps. This is why we ask you to dedicated 30-60 minutes for our initial call.

That’s one of our primary targets. Google Maps Pack results tend to generate more phone calls, so we treat it as a top priority from Phase 3 onward. We optimise your Google Business Profile, build 80+ citations, implement a review generation system, and create geo-targeted content signals all designed to push you into the 3-pack. Most clients see their first Maps Pack appearances within 90 days for at least one primary service area.