PROVEN RESULTS
Real Roofers. Real Results. Real Numbers.
No cherry-picked screenshots. No vague claims. These are genuine campaigns run for roofing contractors across the USA and UK every metric verified, every outcome documented. All clients are anonymised at their request.
235+
Campaigns Run
125%
Avg Lead Increase
4.9 ★
Client Rating
13 Yrs
Roofing SEO Experience
ALL CASE STUDIES
6 Campaigns. 6 Transformations.
Each campaign is unique. Same process, same rigour — completely different markets. All clients anonymised at their request.
Residential & Storm Roofer
🇺🇸 Dallas–Fort Worth, Texas
Competing in one of the most saturated roofing markets in the US. Now in the 3-pack across 14 DFW cities.
| 425% More Leads |
14 Cities #1 |
9mo To Dominate |
Maps / GBP · Local SEO · City Pages · Reviews
Storm Damage Specialist
🇺🇸 Tampa Bay, Florida
Needed to dominate seasonal search spikes. Captured 380% more leads during peak hurricane season.
| 380% Season Leads |
#25 Top-10 KWs |
6mo To Position 1 |
Content SEO · Seasonal SEO · Maps · Schema
Commercial & Residential Roofer
🇺🇸 Chicago, Illinois
Targeting both homeowners and property managers. Doubled revenue within 11 months through dual-track SEO.
| 2× Revenue |
61 Top-10 KWs |
11mo Campaign |
Commercial SEO · Content · Link Building · Technical
Residential Roofing Contractor
🇬🇧 Manchester, England
Stuck on page 4, losing work to comparison sites. Now owns the map pack across 8 Manchester postcode districts.
| 340% More Calls |
#1 Maps Rank |
8mo To Results |
Local SEO · GBP / Maps · Citations · Technical
Flat Roofing Specialist
🇬🇧 South London, England
Technically broken website, zero blog content. Rebuilt from the ground up — 47 keywords now ranking in the top 10.
| 280% Traffic Up |
47 Top-10 KWs |
11mo Campaign |
Content SEO · Technical · City Pages · Link Building
Heritage Roofing Contractor
🇬🇧 Leeds & Bradford, Yorkshire
Competing against larger regional firms. Full 12-month campaign added £220k in attributable new revenue.
| £220k New Revenue |
192% Leads Up |
12mo Full Year |
Full Campaign · Content · Maps · Digital PR
FEATURED CASE STUDY · UK
🇬🇧 Residential Roofing Contractor
Manchester, England · 8-Month Campaign · Client identity withheld by request
This client had been trading for over a decade but had almost no online presence beyond a basic website built several years earlier. They were buried on page 4 for their main search terms and had a Google Business Profile with only 3 reviews and no posts. Meanwhile, national aggregator sites and two local competitors owned the map pack entirely.
We started roofing SEO with a full technical audit, rebuilt their GBP from the ground up, and created 12 hyper-local city pages targeting every relevant postcode district. By month 4, they were on page 1. By month 8, they owned the Google Maps pack for their core target area.
THE JOURNEY
Month 1 — Full audit completed. 34 technical issues fixed. GBP rebuilt with correct categories, 42 photos, and service descriptions.
Month 2–3 — 12 city/postcode pages written and published. Schema markup added. 28 local directory citations built.
Month 4–5 — First page 1 rankings appear. GBP calls increase by 140%. Review velocity campaign launched. 22 new 5-star reviews collected.
Month 6–8 — Map pack position 1 achieved for 8 core target searches. Calls up 340% vs pre-campaign baseline.
“Before this we were invisible online. The phone barely rang from Google. Now it doesn’t stop — and these are quality jobs, not tyre-kickers.”— Director, Residential Roofing Contractor (Manchester, England)
RESULTS
|
340% Increase in inbound calls from Google |
#1 Map pack position — 8 target searches |
|
34 Technical issues resolved in Month 1 |
22 New 5-star Google reviews generated |
|
Pg 1 Rankings for all 12 core keywords |
8mo Time to full map pack domination |
SERVICES USED
Technical SEO Audit · GBP Optimisation · Local Citation Building · City / Postcode Pages · Review Generation · Monthly Reporting
FEATURED CASE STUDY · USA
🇺🇸 Residential & Storm Roofer
Dallas–Fort Worth, Texas · 9-Month Campaign · Client identity withheld by request
RESULTS
|
425% More inbound leads vs pre-campaign |
14 DFW cities ranking in the 3-pack |
|
9× Return on SEO investment |
290% GBP impression growth |
|
8 High-authority Texas backlinks earned |
9mo Time to 14-city map pack domination |
SERVICES USED
GBP / Maps Optimisation · 14 City Landing Pages · Citation Building · Digital PR & Link Building · Schema Markup · Review Velocity
The Dallas–Fort Worth area is one of the most competitive roofing markets in the United States. Hundreds of roofing contractors fight for the same searches across the metroplex. This client had solid reviews and a decent website, but virtually no SEO infrastructure no city pages, no schema, and a GBP that hadn’t been touched in two years.
Our approach was to build a city-page architecture covering all 14 major DFW cities, optimise their GBP aggressively, and launch a digital PR campaign to earn backlinks from Texas home improvement and local business publications. The results accelerated significantly in months 7–9.
THE JOURNEY
Month 1 — Competitor gap analysis across 14 DFW cities. GBP audit — critical gaps in categories, photos, and descriptions identified.
Month 2–4 — 14 city-specific landing pages built and published. GBP fully rebuilt. 60+ local citations submitted. Schema installed on all key pages.
Month 5–7 — Rankings climbing in 11 of 14 target cities. GBP impressions up 290%. Digital PR secures 8 high-authority Texas backlinks.
Month 8–9 — 3-pack position 1 achieved in 14 cities. Leads up 425% vs pre-campaign. ROI: 9× return on SEO investment.
“In nine months they did what two previous agencies couldn’t do in three years. We’re in the 3-pack everywhere in DFW now. Our phones ring from every city we work in.”— Owner, Roofing Contractor (Dallas–Fort Worth, Texas)
FEATURED CASE STUDY · UK
🇬🇧 Flat Roofing Specialist
South London, England · 11-Month Campaign · Client identity withheld by request
This client is a specialist flat roofing company serving South London boroughs. They had the expertise and the portfolio but their website was technically broken (failing Core Web Vitals), had no location-specific content, and was being outranked by generalist roofers who simply had better SEO foundations.
We prioritised technical remediation first, then built out 18 borough-specific service pages and a blog content programme targeting the high-intent flat roofing questions South London homeowners actually search. At month 11, they had 47 keywords ranking in the top 10 up from just 3 at campaign start.
THE JOURNEY
Month 1 — Core Web Vitals remediation. Site speed improved from 28 to 91 (PageSpeed). 19 broken links and 3 redirect chains fixed.
Month 2–3 — 18 London borough pages written. All existing content audited — 11 thin pages consolidated or rewritten. Internal linking rebuilt.
Month 4–7 — Blog content programme: 8 in-depth articles published. First 20 keywords appear in top 20. GBP impressions up 210%.
Month 8–11 — 47 keywords in top 10. Organic traffic up 280%. First digital PR placement in London property press secures high-DA backlink.
“We knew our website was holding us back but didn’t know how bad it was. The technical work alone made a visible difference within weeks. Now we’re getting enquiries from boroughs we’d never worked in before.”— Managing Director, Flat Roofing Specialist (South London, England)
RESULTS
|
280% Increase in organic traffic |
47 Keywords ranking in the top 10 |
|
91 PageSpeed score (was 28) |
18 London borough pages created |
|
210% GBP impression growth |
3→47 Top-10 keywords (start vs now) |
SERVICES USED
Core Web Vitals Fix · Content Architecture · 18 Borough Pages · Blog Programme · Internal Linking · Digital PR
CLIENT VOICES
What Our Clients Say
We’d tried two other SEO agencies before. Both talked a good game and delivered nothing. Roofing SEO Services actually understands our industry Roofing SEO services knew what jobs we wanted, not just what keywords to rank for.
The DFW market is brutal. Every roofing company in Texas is fighting for the same searches. These guys mapped out exactly what we needed to do and executed it. 14 cities in the 3-pack in nine months is unreal.
Our website was technically broken and we didn’t even know it. The speed improvements alone started bringing in more enquiries. Adding the borough pages we’re now getting calls from areas we’d never worked in before.
Heritage roofing is niche not many agencies get it. They understood that our clients care about materials, craftsmanship, and longevity not just price. The content they created reflects that and attracts the right kind of enquiry.
We needed to rank for both residential homeowners and commercial property managers completely different search intent. They built separate tracks for both and it paid off. Our revenue doubled within the year.
ACROSS ALL CAMPAIGNS
The Numbers Across Every Client
125%
Average Lead IncreaseAcross all active campaigns after 12 months. Storm damage specialists typically see higher seasonal peaks.
3–5×
Traffic Growth by Month 6Typical organic traffic multiplier after the first six months of a managed campaign.
4.9 ★
Average Client RatingVerified across all active clients. We retain clients because we deliver — not because of long-term contracts.
13 Yrs
Roofing SEO ExperienceWe have worked exclusively in roofing SEO for over a decade. No generalist approach. No guesswork.
Results vary by market, competition, budget, and service area. Client identities are withheld at their request. Past performance does not guarantee identical future results.
YOUR RESULTS NEXT
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